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Linarys

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Branding
Corporate Identity
Web design
Web Development

About the brand

Linarys GmbH was founded in 2016 by Loïc Probst and Michael Mégroz. The company’s initial goal was to distribute the licensed software Axilias, an application for standardizing reports. In its first version, it helped consultants perform operational analyses and generate resulting reports. Version 2.0 got stuck in the development phase because Linarys GmbH’s first network broke in 2018. In late 2020, Linarys GmbH relaunched as a digital agency with the aim of empowering individuals and companies to showcase themselves and their values online. We’re excited for the future!



The rebranding of the company entailed a change in identity, necessitating a revision of the logo. The website was designed to showcase Linarys creative capabilities and technical expertise, with a playful and assertive identity that clearly conveys its purpose.

In addition to the redesign of the logo, a new visual identity was required, which was to be visible in the design and style of the website. The new website was designed based on the new corporate identity and with the logo ready. We thought through each page individually and specified everything from interactions to animations. To get a feel for how the animations would work, they were mostly prototyped first.

The Linarys, a magical being of superior ancestry, lives on Linar, a world of unparalleled technology and boundless creativity. The Linarys embodies excellence and only appears to those who strive for it, no matter the difficulty. With the relaunch of its brand, Linarys GmbH introduces a new identity, symbolized by a refreshed logo that must be used in accordance with established guidelines. The visual identity of the brand is emphasized through a system of shapes, colors, and gradients that embody its values. To complement this, a combination of Poppins for titles and headlines, Roboto for shorter texts, and Lobster for details, have been selected as the brand’s typefaces.

Das Hauptlogo der neuen Identität. Dieses muss immer gemäss den vorgegebenen Richtlinien in der endgültigen digitalen Version verwendet werden. Das Logo besteht in mehreren Versionen, je nachdem, wie es angewendet werden soll.

Farben sind ein sehr wichtiger Bestandteil der visuellen Identität der Marke. Wir haben ein visuelles System aus Formen, Farben und Farbverläufen erstellt. Dieses steht für die spezifischen Werte der Marke.

Die Schrifttypen Poppins, Roboto und Lobster ergänzen die visuelle Identität der Marke:

  • Poppins wird für Titel, Untertitel, Überschriften und Schaltflächen verwendet
  • Roboto kommt bei kurzen Texten und Inhalten zum Einsatz
  • Lobster bei Details.

The company is also present on social media. For this purpose, we created profile images and banners in line with the visual identity.

As part of the branding, we developed business cards for the entire team as a basic element.

Besides the letterhead, we have designed formats of various documents that can be used depending on the occasion.

As part of the stationery we have also designed a folder and notepads. These can be used by the team as well as given away for promotional purposes.

Branding is about capturing a brand down to the last detail. Nowadays, one of the most important elements is the email signature that represents the company to the outside world.

We have created a PowerPoint template that can be used across the organization. The template includes fields for different content that can be made more eye-catching with different backgrounds. 

The process

1. Brainstorming. Wanted was an artistic, minimalist and modern style that gives the impression of dynamism and playfulness.

2. Sections and content.  When it was clear to us what we wanted to convey with our website, we started creating the website and thought about what individual sections each page must include.

3. Graphic elements. We had in mind a dynamic website with bright colors and organic shapes. So we came up with bubbles and floating abstract shapes. 

4. Paper-Wireframes. Normally, during the web design process we perform two reviews: the first one based on the finished wireframe proposals, the second one based on the high-fidelity wireframes. Depending on the project, we even work with a prototype in each case.

5. Color palette and visual language. We took the colors from the corporate identity manual. We used a color filter with duotone effect to give the same warmth to all images and match them to the website design. 

6. High Fidelity Wireframes. Each page was created according to its purpose. The website thus includes different animations and interactions.

Web development

We bring the client’s vision to reality during web development. Our team tries to constantly improve its expertise and utilizes the best tools and technologies. The Linarys website posed a significant challenge due to its animations. Each element had to be individually animated and timed, which was a time-consuming process. One particularly complex animation was the animation of the contact form, which is activated by clicking the “Contact us” button in the footer. Despite the intricate animations, it was crucial that the website was easy to read and not distracting for the user.



The website must be designed to adapt to various screen sizes and display properly on all devices, including desktops, laptops, tablets, and smartphones. This is referred to as “responsive design.”

The website must be designed to adapt to various screen sizes and display properly on all devices, including desktops, laptops, tablets, and smartphones. This is referred to as “responsive design.”

The Linarys website serves as the digital home for Linarys Linar. It showcases a mystical and futuristic world in the form of a captivating landscape.

The Linarys website serves as the digital home for Linarys Linar. It showcases a mystical and futuristic world in the form of a captivating landscape.

The footer is an element that appears on every page. We wanted to create an unusual footer that is not static and that encourages clicking. 

The footer is an element that appears on every page. We wanted to create an unusual footer that is not static and that encourages clicking. 

How can we design a fixed menu that is at the same time dynamic like the whole website? We decided to use an unconventional form: The entire menu expands when you click on it.



How can we design a fixed menu that is at the same time dynamic like the whole website? We decided to use an unconventional form: The entire menu expands when you click on it.



One of the most representative graphic elements of the Linarys brand are the bubbles that float across the entire website in different color gradients, giving it a playful touch.

One of the most representative graphic elements of the Linarys brand are the bubbles that float across the entire website in different color gradients, giving it a playful touch.

As a digital agency, we aim to make a lasting impression on every project we work on. To achieve this, we have created and left our own unique brand signature on them.

As a digital agency, we aim to make a lasting impression on every project we work on. To achieve this, we have created and left our own unique brand signature on them.

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