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Schellenberg Consulting

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Consulting
Web design
Web Development

About the brand

Aldo C. Schellenberg is a leader, consultant and keynote speaker with many years of experience in high-level management positions. During his impressive career with the Swiss Armed Forces, he was Commander of the Air Force as well as Chief of Operations and Deputy Chief of the Armed Forces. After his retirement in December 2020, he was drawn back to the private sector. He decided to revive his consulting firm schellenberg-consulting, founded in 1992, and asked us to redesign his website schellenberg-consulting.ch, which had not been updated since 2007.

Initial discussions made it clear that Aldo didn’t just need a redesign of the old website, but a classic website with a modern twist. This should represent him and his personality, show what services he offers and list his publications. For Aldo’s international network, the website also needed to be provided in English. In addition, he needed someone to host the site and manage his various domains for him. The needs distilled from the simple request were:  

  • A website that 
    • presents his personality, competences and experience 
    • lists his publications
    • allows users to contact him easily and securely
    • is available in several languages (German, English)
  • A provider who hosts the website and manages his other domains
  • Transfer of all e-mail accounts and data to the new provider

To address the requirements, we followed our custom approach. This allowed us to effectively translate the client’s vision into a tailored solution for the website. The synthesis phase was crucial in this project and during the wireframing stage (low fidelity), we established the structure and ideal arrangement of elements, while the text was still being finalized. To accommodate the limited number of pages, we designed each page to fit the available information and made multiple wireframe suggestions, along with increased communication with the client. The same approach was applied in the design phase, enabling us to seamlessly combine elements and align them with the final content.

The process

1. Brainstorming. The initial step is always to capture all key ideas around the project, to understand what it is about and which elements are important for the customer. 

2. Moodboard. Using the selected elements, we look for inspiration and graphic references. This helps us to concretize our ideas about the look and feel of the project.

3. Paper-Wireframes. Based on the functionalities that the website should offer, we develop its specific structure and determine how the user can interact and navigate on it.

4. Color palette. Once the structure is established throughout, we determine the color palette. This is based on the mood board we created at the beginning of the creative process. 

5. Imagery. We are now doing the same with the images. These are among the most important graphic elements because of their strong visual presence. Determining the visual language helps us to further define the desired look and feel.

6. Medium Fidelity Wireframes. We fine-tune the structure, in this case the portfolio, and create a prototype according to the look and feel we have developed.

Web development

We bring the client’s vision to reality during web development. Our team tries to constantly improve its expertise and utilizes the best tools and technologies. However, we also take the client’s technical preferences into consideration. For the website of schellenberg-consulting.ch, we created a custom WordPress template to match their needs.



Wir suchten nach einer Möglichkeit, die Persönlichkeit und den Kontext von Aldo Schellenberg zu integrieren, um die visuelle Identität seiner Website zu schaffen.

We always consult with the client during the creative process and approach the final design on a test basis.

We always consult with the client during the creative process and approach the final design on a test basis.

For the portfolio we have created a system of icons that corresponds to the chosen style and emphasizes the content.

For the portfolio we have created a system of icons that corresponds to the chosen style and emphasizes the content.

We pay close attention to detail. To enhance usability, the buttons and links in the portfolio are visually differentiated, allowing the user to quickly understand their functionality.

We pay close attention to detail. To enhance usability, the buttons and links in the portfolio are visually differentiated, allowing the user to quickly understand their functionality.

It’s the details that matter! Each individual element visually corresponds to the identity we have developed for the entire website. 

It’s the details that matter! Each individual element visually corresponds to the identity we have developed for the entire website. 

Responsiveness is a key factor in website design. We ensure that the website is optimized for display on various screen sizes, delivering a good user experience across devices.

Responsiveness is a key factor in website design. We ensure that the website is optimized for display on various screen sizes, delivering a good user experience across devices.

We prioritize mobile design with a ‘mobile first’ approach. This ensures that the website is optimized for display and optimal usage on commonly used devices.



We prioritize mobile design with a ‘mobile first’ approach. This ensures that the website is optimized for display and optimal usage on commonly used devices.



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