The project goal was to design two labels for two different types of beer to be served during Carina and Louis’ wedding in November 2021. The two beers had been brewed by some of the wedding guests at the Brausyndikat brewery in Dietikon ZH. To make it even more special, one of their friends had the idea of personalizing the beers with personalized labels as a wedding gift.
These were the challenges:
The two beer labels were designed to complement each other, mimicking the union of marriage when placed side by side. Gold accents and illustrations of the octopus and wild boar add a graphic touch. As a special touch, the names of the individuals involved in the production of each beer were included, making the design more personal.
1. Sketching. Sketching helps us capture ideas and think about the goal we want to achieve.
2. The individual illustrations. We detach the individual graphic elements from each other and start with the main illustration.
3. The label as a whole. We first designed all the graphic components of the label and then assembled them into a composition.
4. Mockup. Using a model, we give the customer a realistic impression of the proposals developed.
5. Test printing. If the product needs to be printed, we have test prints made. This way we check if the data is readable and everything else is correct.
6. Test print result. This is how the labels look. The gold details visibly enhance the design.
The illustrations on the beer labels were inspired by real-life depictions of the octopus and wild boar. Our goal was to accurately capture the essential features and shapes of these animals, adding an element of realism to the design
The biggest challenge was to create two beer labels that complement each other in a harmonious way. Our solutions was: half of the boar and half of the squid – seamlessly come together to form a cohesive design.
We based the color palette on the real colors and textures of the animals, that served as our source of inspiration. It includes both warm and cool shades. We managed to match the colors so that one does not stand out more than the other.
For that special touch, we added some gold foil details to the labels. These bring out the design even more and add a romantic touch.
On the way to the final design we made several proposals. The composition of the individual elements has not changed significantly, but there were some differences in them.
By featuring half of the name “Amilia” on each bottle, we aimed to emphasize the collectible aspect of the beers, as they can be displayed together to form the complete name.
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