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Physiotherapy-Birmensdorf

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Branding
Web design
Web Development

About the brand

Physiotherapy Birmensdorf was founded in 1994 by Christa and Marco Mouwen. Their international team consists of long-standing employees. For 27 years, the company has been offering a wide range of physiotherapy services in Birmensdorf ZH. The many years of experience and the quality of the services are highly appreciated by the customers. The team of Physiotherapy Birmensdorf wants to improve the quality of life of the patients. It analyzes the actual condition, determines the functional disorders and sets the goals of the therapy together with the patient. In addition to physiotherapy services for people, the company also offers physiotherapy and rehabilitation of dogs and cats in its own clinics Physiodog and Rehapet.



The websites needed to be redesigned. The designs were over a decade old, and the continual expansion of content over time had led to confusing navigation. The client also wanted to be able to easily update the text and images themselves. The new design needed to be such that the practices’ three websites (Physiotherapy, Physiodog and Rehapet) had an individual feel, but still visibly belonged together.

To meet the needs, a template had to be created that could be flexibly adapted to the individual practices. Ideally, this would also shorten the development time, and the new websites could be launched as soon as possible. One of the challenges was to create a visual identity that would start from the logos of each service and create a link between the three websites. The content of the three websites had to be adapted to a unified structure. The websites were launched gradually, starting with Physiotherapie Birmensdorf, followed by Physiodog and finally Rehapet.

The process

1. Brainstorming. To create the template for all three websites, the first step was to align the content and define the elements of each website.

2. Moodboard. We looked for inspiration and graphic references to flesh out our ideas of the look and feel of the project and the interactions we wanted.



3. Paper-Wireframes. We designed the structure and defined how the user can interact and navigate. For example, three different versions of the menu were created.



4. Color palette. Each practice already had a logo and certain colors. We started from these basic colors and played with different shades.



5. Picture language. We used sample images to show the way in which the photos should be taken and in which color tones. We provided the photographer selected by the client with a photographic guide that he could use as a reference when taking the pictures for the new website.



6. Medium Fidelity Wireframes. After tweaking the structure of the websites once again, we applied the color palette and added examples of icons and photos.

Web development

Our web development process brings the client’s vision to life by combining our expertise, cutting-edge tools and technologies, and a willingness to understand the client’s technical preferences.

We created a custom WordPress template specifically for the Physiotherapy Birmensdorf websites, featuring a consistent interaction concept and allowing the client maximum freedom in content creation and management without compromising the design.



All three websites are built using a shared template, however, the distinct differences are apparent, particularly between the Physiodog and Rehapet websites versus the Physiotherapy Birmensdorf website.

All three websites are built using a shared template, however, the distinct differences are apparent, particularly between the Physiodog and Rehapet websites versus the Physiotherapy Birmensdorf website.

A crucial aspect was to ensure that the website is responsive, and display correctly across various screen sizes.

A crucial aspect was to ensure that the website is responsive, and display correctly across various screen sizes.

Our team worked closely with the client throughout the entire project, from information architecture to the final look and feel of the three websites.

Our team worked closely with the client throughout the entire project, from information architecture to the final look and feel of the three websites.

Attention to detail is key, and we designed a set of matching icons for the Physiotherapy Birmensdorf website to enhance the presentation of the content. For the other two websites, we utilized eye-catching photos instead of icons.

Attention to detail is key, and we designed a set of matching icons for the Physiotherapy Birmensdorf website to enhance the presentation of the content. For the other two websites, we utilized eye-catching photos instead of icons.

The client had already chosen a talented photographer for the website images, and with our guidance through a style guide, the end result was impressive. We look forward to working with this photographer on future projects.

The client had already chosen a talented photographer for the website images, and with our guidance through a style guide, the end result was impressive. We look forward to working with this photographer on future projects.

We aim for user-friendly design and continuously fine-tune the details, making it clear to users how they can interact with each element through visual cues.

We aim for user-friendly design and continuously fine-tune the details, making it clear to users how they can interact with each element through visual cues.

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