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schellenberg.immo

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Branding
Corporate Identity
Web design
Web Development

About the brand

schellenberg.immo GmbH is an independent family business that was consolidated as of January 1, 2022. It arose from the takeover of the management mandates in the area of rental and condominium property from Schellenberg und Schnoz AG, which was founded in 1989 by Ruedi Schellenberg and Norbert Schnoz. The latter left the company in 2014. As part of the internal family succession plan, the current owners of Schellenberg und Schnoz AG, Ruedi Schellenberg and Philipp Schellenberg, who has been with the company since 2011, decided to establish schellenberg.immo GmbH, which is now managed by Philipp Schellenberg.

The client needed a new corporate identity with a fresh vision for web and print. The website was to showcase they’re competencies in various areas and provide information about the company. It was important to the client that the website be primarily informative. It should be without many animations and also not show real estate sales. Since the company was newly founded and did not yet have a website, Philipp wanted to be able to promote it before the actual launch.

As an advertising measure for the pre-launch, we created a landing page with a countdown to the actual launch day of the website. This allowed the client to refer to the website in advance and the customers of S&S (Schellenberg und Schnoz AG) to keep an eye on the follow-up. 

schellenberg.immo GmbH sees itself as a competent partner for operational and strategic real estate management:

We advise our clients on all aspects of residential property and real estate and work together with experts in the fields of property management, value preservation and construction management. Whether public sector or private company: schellenberg.immo GmbH supports representatives of the real estate industry in various organizations with central business processes, offers relief and creates space for new things. This is the core of our brand: 360° service and quality.

This is shown graphically as follows:

  • Integral:  A graphic element was created from the word schellenberg.immo to represent the brand.
  • Quality: The colors blue, gray and white stand for the seriousness, professionalism and harmony that schellenberg.immo wants to convey to its customers.

The main logo of the new identity. This must always be used according to the specified guidelines in the final digital version. The lettering consists of typographic elements that have been modified to create a unique word.

Colors are very important for the visual identity of a brand. If they are used correctly, a direct connection is created between the colors and the brand.

The primary font, Lato, is utilized primarily for extended body text and continuous writing, while Candara is reserved for titles, subtitles, and quoted material. All headings and body text are aligned to the left. In official documents, text is justified whenever feasible.

One of the basic elements of business stationery. Design of the front and back of the business cards.

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The flyers were designed individually for the specific information. Since it is not foreseen that the content will change constantly, we did not just work with the template here, but created each document individually.

Personalizing corporate documents makes them more presentable and easier to identify.

Branding is about capturing a brand down to the last detail. Nowadays, one of the most important elements is the email signature that represents the company to the outside world.

The digital world and the diverse media it encompasses offer many formats and possibilities.

Branding is applied to various media and objects. The system of graphic elements we created allows flexibility and yet preserves the essence of the brand..

The process

1. Brainstorming. During the first exchange with the client, we record what the most important characteristics of the brand are and what it wants to convey.

2. Moodboard. We take inspiration from different images at the beginning of the project and save them according to compositions, colors, typography and textures.

3. Paper-Wireframes. We outline on paper what should be considered in the structure of the website and landing page.

4. Color palette. For the design of the website and landing page, we used the colors from the corporate identity manual.

5. Imagery. We used a sepia color filter to give the photos a certain warmth and integrate them perfectly into the website design.

6. Low Fidelity Wireframes. Before we start the design, we make sure that we have considered all the pages, elements, content and interactions of the website.

Web development

During web development, the vision we have crystallized with the client becomes a reality. We deepen our knowledge and experience every day and work with the best tools and technologies, but also like to learn if the client has certain technical preferences. We created a custom WordPress template for the schellenberg.immo website. The project held some special features, such as the landing page with the counter and seamless switch to the website at the time 0 days, 0 hours, 0 minutes and 0 seconds, as well as a customer login area whose functionalities can be easily extended in the future.



We added a countdown timer on the homepage that displays the launch date of the websiteto visitors.

We added a countdown timer on the homepage that displays the launch date of the websiteto visitors.

Different screen sizes are a consideration in today’s market, and we have created responsive designs to accommodate various devices.

Different screen sizes are a consideration in today’s market, and we have created responsive designs to accommodate various devices.

The brand’s corporate identity is showcased through a streamlined stationery design and a comprehensive set of flyers.

The brand’s corporate identity is showcased through a streamlined stationery design and a comprehensive set of flyers.

The corporate identity manual lays out the guidelines for the proper usage of the logo and complementary graphics, ensuring brand consistency.

The corporate identity manual lays out the guidelines for the proper usage of the logo and complementary graphics, ensuring brand consistency.

The “intelligent real estate management” slogan provides the schellenberg.immo brand with a level of flexibility, while a secondary slogan is used in specific contexts.

The “intelligent real estate management” slogan provides the schellenberg.immo brand with a level of flexibility, while a secondary slogan is used in specific contexts.

Designing the company vehicle was a significant challenge, but our team successfully created a simple yet effective design that conveys the brand’s message.

Designing the company vehicle was a significant challenge, but our team successfully created a simple yet effective design that conveys the brand’s message.

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