test en
Go back
Linarys GmbH was founded in 2016 by Loïc Probst and Michael Mégroz. The company’s initial goal was to distribute the licensed software Axilias, an application for standardizing reports. In its first version, it helped consultants perform operational analyses and generate resulting reports. Version 2.0 got stuck in the development phase because Linarys GmbH’s first network broke in 2018. In late 2020, Linarys GmbH relaunched as a digital agency with the aim of empowering individuals and companies to showcase themselves and their values online. We’re excited for the future!
The rebranding of the company entailed a change in identity, necessitating a revision of the logo. The website was designed to showcase Linarys creative capabilities and technical expertise, with a playful and assertive identity that clearly conveys its purpose.
In addition to the redesign of the logo, a new visual identity was required, which was to be visible in the design and style of the website. The new website was designed based on the new corporate identity and with the logo ready. We thought through each page individually and specified everything from interactions to animations. To get a feel for how the animations would work, they were mostly prototyped first.
The Linarys, a magical being of superior ancestry, lives on Linar, a world of unparalleled technology and boundless creativity. The Linarys embodies excellence and only appears to those who strive for it, no matter the difficulty. With the relaunch of its brand, Linarys GmbH introduces a new identity, symbolized by a refreshed logo that must be used in accordance with established guidelines. The visual identity of the brand is emphasized through a system of shapes, colors, and gradients that embody its values. To complement this, a combination of Poppins for titles and headlines, Roboto for shorter texts, and Lobster for details, have been selected as the brand’s typefaces.
Das Hauptlogo der neuen Identität. Dieses muss immer gemäss den vorgegebenen Richtlinien in der endgültigen digitalen Version verwendet werden. Das Logo besteht in mehreren Versionen, je nachdem, wie es angewendet werden soll.
Farben sind ein sehr wichtiger Bestandteil der visuellen Identität der Marke. Wir haben ein visuelles System aus Formen, Farben und Farbverläufen erstellt. Dieses steht für die spezifischen Werte der Marke.
Die Schrifttypen Poppins, Roboto und Lobster ergänzen die visuelle Identität der Marke:
The company is also present on social media. For this purpose, we created profile images and banners in line with the visual identity.
As part of the branding, we developed business cards for the entire team as a basic element.
Besides the letterhead, we have designed formats of various documents that can be used depending on the occasion.
As part of the stationery we have also designed a folder and notepads. These can be used by the team as well as given away for promotional purposes.
Branding is about capturing a brand down to the last detail. Nowadays, one of the most important elements is the email signature that represents the company to the outside world.
We have created a PowerPoint template that can be used across the organization. The template includes fields for different content that can be made more eye-catching with different backgrounds.
1. Brainstorming. Wanted was an artistic, minimalist and modern style that gives the impression of dynamism and playfulness.
2. Sections and content. When it was clear to us what we wanted to convey with our website, we started creating the website and thought about what individual sections each page must include.
3. Graphic elements. We had in mind a dynamic website with bright colors and organic shapes. So we came up with bubbles and floating abstract shapes.
4. Paper-Wireframes. Normally, during the web design process we perform two reviews: the first one based on the finished wireframe proposals, the second one based on the high-fidelity wireframes. Depending on the project, we even work with a prototype in each case.
5. Color palette and visual language. We took the colors from the corporate identity manual. We used a color filter with duotone effect to give the same warmth to all images and match them to the website design.
6. High Fidelity Wireframes. Each page was created according to its purpose. The website thus includes different animations and interactions.
We bring the client’s vision to reality during web development. Our team tries to constantly improve its expertise and utilizes the best tools and technologies. The Linarys website posed a significant challenge due to its animations. Each element had to be individually animated and timed, which was a time-consuming process. One particularly complex animation was the animation of the contact form, which is activated by clicking the “Contact us” button in the footer. Despite the intricate animations, it was crucial that the website was easy to read and not distracting for the user.
The website must be designed to adapt to various screen sizes and display properly on all devices, including desktops, laptops, tablets, and smartphones. This is referred to as “responsive design.”
The Linarys website serves as the digital home for Linarys Linar. It showcases a mystical and futuristic world in the form of a captivating landscape.
The footer is an element that appears on every page. We wanted to create an unusual footer that is not static and that encourages clicking.
How can we design a fixed menu that is at the same time dynamic like the whole website? We decided to use an unconventional form: The entire menu expands when you click on it.
One of the most representative graphic elements of the Linarys brand are the bubbles that float across the entire website in different color gradients, giving it a playful touch.
As a digital agency, we aim to make a lasting impression on every project we work on. To achieve this, we have created and left our own unique brand signature on them.
Aldo C. Schellenberg is a leader, consultant and keynote speaker with many years of experience in high-level management positions. During his impressive career with the Swiss Armed Forces, he was Commander of the Air Force as well as Chief of Operations and Deputy Chief of the Armed Forces. After his retirement in December 2020, he was drawn back to the private sector. He decided to revive his consulting firm schellenberg-consulting, founded in 1992, and asked us to redesign his website schellenberg-consulting.ch, which had not been updated since 2007.
Initial discussions made it clear that Aldo didn’t just need a redesign of the old website, but a classic website with a modern twist. This should represent him and his personality, show what services he offers and list his publications. For Aldo’s international network, the website also needed to be provided in English. In addition, he needed someone to host the site and manage his various domains for him. The needs distilled from the simple request were:
To address the requirements, we followed our custom approach. This allowed us to effectively translate the client’s vision into a tailored solution for the website. The synthesis phase was crucial in this project and during the wireframing stage (low fidelity), we established the structure and ideal arrangement of elements, while the text was still being finalized. To accommodate the limited number of pages, we designed each page to fit the available information and made multiple wireframe suggestions, along with increased communication with the client. The same approach was applied in the design phase, enabling us to seamlessly combine elements and align them with the final content.
1. Brainstorming. The initial step is always to capture all key ideas around the project, to understand what it is about and which elements are important for the customer.
2. Moodboard. Using the selected elements, we look for inspiration and graphic references. This helps us to concretize our ideas about the look and feel of the project.
3. Paper-Wireframes. Based on the functionalities that the website should offer, we develop its specific structure and determine how the user can interact and navigate on it.
4. Color palette. Once the structure is established throughout, we determine the color palette. This is based on the mood board we created at the beginning of the creative process.
5. Imagery. We are now doing the same with the images. These are among the most important graphic elements because of their strong visual presence. Determining the visual language helps us to further define the desired look and feel.
6. Medium Fidelity Wireframes. We fine-tune the structure, in this case the portfolio, and create a prototype according to the look and feel we have developed.
We bring the client’s vision to reality during web development. Our team tries to constantly improve its expertise and utilizes the best tools and technologies. However, we also take the client’s technical preferences into consideration. For the website of schellenberg-consulting.ch, we created a custom WordPress template to match their needs.
We always consult with the client during the creative process and approach the final design on a test basis.
For the portfolio we have created a system of icons that corresponds to the chosen style and emphasizes the content.
We pay close attention to detail. To enhance usability, the buttons and links in the portfolio are visually differentiated, allowing the user to quickly understand their functionality.
It’s the details that matter! Each individual element visually corresponds to the identity we have developed for the entire website.
Responsiveness is a key factor in website design. We ensure that the website is optimized for display on various screen sizes, delivering a good user experience across devices.
We prioritize mobile design with a ‘mobile first’ approach. This ensures that the website is optimized for display and optimal usage on commonly used devices.
The project goal was to design two labels for two different types of beer to be served during Carina and Louis’ wedding in November 2021. The two beers had been brewed by some of the wedding guests at the Brausyndikat brewery in Dietikon ZH. To make it even more special, one of their friends had the idea of personalizing the beers with personalized labels as a wedding gift.
These were the challenges:
The two beer labels were designed to complement each other, mimicking the union of marriage when placed side by side. Gold accents and illustrations of the octopus and wild boar add a graphic touch. As a special touch, the names of the individuals involved in the production of each beer were included, making the design more personal.
1. Sketching. Sketching helps us capture ideas and think about the goal we want to achieve.
2. The individual illustrations. We detach the individual graphic elements from each other and start with the main illustration.
3. The label as a whole. We first designed all the graphic components of the label and then assembled them into a composition.
4. Mockup. Using a model, we give the customer a realistic impression of the proposals developed.
5. Test printing. If the product needs to be printed, we have test prints made. This way we check if the data is readable and everything else is correct.
6. Test print result. This is how the labels look. The gold details visibly enhance the design.
The illustrations on the beer labels were inspired by real-life depictions of the octopus and wild boar. Our goal was to accurately capture the essential features and shapes of these animals, adding an element of realism to the design
The biggest challenge was to create two beer labels that complement each other in a harmonious way. Our solutions was: half of the boar and half of the squid – seamlessly come together to form a cohesive design.
We based the color palette on the real colors and textures of the animals, that served as our source of inspiration. It includes both warm and cool shades. We managed to match the colors so that one does not stand out more than the other.
For that special touch, we added some gold foil details to the labels. These bring out the design even more and add a romantic touch.
On the way to the final design we made several proposals. The composition of the individual elements has not changed significantly, but there were some differences in them.
By featuring half of the name “Amilia” on each bottle, we aimed to emphasize the collectible aspect of the beers, as they can be displayed together to form the complete name.
Physiotherapy Birmensdorf was founded in 1994 by Christa and Marco Mouwen. Their international team consists of long-standing employees. For 27 years, the company has been offering a wide range of physiotherapy services in Birmensdorf ZH. The many years of experience and the quality of the services are highly appreciated by the customers. The team of Physiotherapy Birmensdorf wants to improve the quality of life of the patients. It analyzes the actual condition, determines the functional disorders and sets the goals of the therapy together with the patient. In addition to physiotherapy services for people, the company also offers physiotherapy and rehabilitation of dogs and cats in its own clinics Physiodog and Rehapet.
The websites needed to be redesigned. The designs were over a decade old, and the continual expansion of content over time had led to confusing navigation. The client also wanted to be able to easily update the text and images themselves. The new design needed to be such that the practices’ three websites (Physiotherapy, Physiodog and Rehapet) had an individual feel, but still visibly belonged together.
To meet the needs, a template had to be created that could be flexibly adapted to the individual practices. Ideally, this would also shorten the development time, and the new websites could be launched as soon as possible. One of the challenges was to create a visual identity that would start from the logos of each service and create a link between the three websites. The content of the three websites had to be adapted to a unified structure. The websites were launched gradually, starting with Physiotherapie Birmensdorf, followed by Physiodog and finally Rehapet.
1. Brainstorming. To create the template for all three websites, the first step was to align the content and define the elements of each website.
2. Moodboard. We looked for inspiration and graphic references to flesh out our ideas of the look and feel of the project and the interactions we wanted.
3. Paper-Wireframes. We designed the structure and defined how the user can interact and navigate. For example, three different versions of the menu were created.
4. Color palette. Each practice already had a logo and certain colors. We started from these basic colors and played with different shades.
5. Picture language. We used sample images to show the way in which the photos should be taken and in which color tones. We provided the photographer selected by the client with a photographic guide that he could use as a reference when taking the pictures for the new website.
6. Medium Fidelity Wireframes. After tweaking the structure of the websites once again, we applied the color palette and added examples of icons and photos.
Our web development process brings the client’s vision to life by combining our expertise, cutting-edge tools and technologies, and a willingness to understand the client’s technical preferences.
We created a custom WordPress template specifically for the Physiotherapy Birmensdorf websites, featuring a consistent interaction concept and allowing the client maximum freedom in content creation and management without compromising the design.
All three websites are built using a shared template, however, the distinct differences are apparent, particularly between the Physiodog and Rehapet websites versus the Physiotherapy Birmensdorf website.
A crucial aspect was to ensure that the website is responsive, and display correctly across various screen sizes.
Our team worked closely with the client throughout the entire project, from information architecture to the final look and feel of the three websites.
Attention to detail is key, and we designed a set of matching icons for the Physiotherapy Birmensdorf website to enhance the presentation of the content. For the other two websites, we utilized eye-catching photos instead of icons.
The client had already chosen a talented photographer for the website images, and with our guidance through a style guide, the end result was impressive. We look forward to working with this photographer on future projects.
We aim for user-friendly design and continuously fine-tune the details, making it clear to users how they can interact with each element through visual cues.
schellenberg.immo GmbH is an independent family business that was consolidated as of January 1, 2022. It arose from the takeover of the management mandates in the area of rental and condominium property from Schellenberg und Schnoz AG, which was founded in 1989 by Ruedi Schellenberg and Norbert Schnoz. The latter left the company in 2014. As part of the internal family succession plan, the current owners of Schellenberg und Schnoz AG, Ruedi Schellenberg and Philipp Schellenberg, who has been with the company since 2011, decided to establish schellenberg.immo GmbH, which is now managed by Philipp Schellenberg.
The client needed a new corporate identity with a fresh vision for web and print. The website was to showcase they’re competencies in various areas and provide information about the company. It was important to the client that the website be primarily informative. It should be without many animations and also not show real estate sales. Since the company was newly founded and did not yet have a website, Philipp wanted to be able to promote it before the actual launch.
As an advertising measure for the pre-launch, we created a landing page with a countdown to the actual launch day of the website. This allowed the client to refer to the website in advance and the customers of S&S (Schellenberg und Schnoz AG) to keep an eye on the follow-up.
schellenberg.immo GmbH sees itself as a competent partner for operational and strategic real estate management:
We advise our clients on all aspects of residential property and real estate and work together with experts in the fields of property management, value preservation and construction management. Whether public sector or private company: schellenberg.immo GmbH supports representatives of the real estate industry in various organizations with central business processes, offers relief and creates space for new things. This is the core of our brand: 360° service and quality.
This is shown graphically as follows:
The main logo of the new identity. This must always be used according to the specified guidelines in the final digital version. The lettering consists of typographic elements that have been modified to create a unique word.
Colors are very important for the visual identity of a brand. If they are used correctly, a direct connection is created between the colors and the brand.
The primary font, Lato, is utilized primarily for extended body text and continuous writing, while Candara is reserved for titles, subtitles, and quoted material. All headings and body text are aligned to the left. In official documents, text is justified whenever feasible.
One of the basic elements of business stationery. Design of the front and back of the business cards.
.
The flyers were designed individually for the specific information. Since it is not foreseen that the content will change constantly, we did not just work with the template here, but created each document individually.
Personalizing corporate documents makes them more presentable and easier to identify.
Branding is about capturing a brand down to the last detail. Nowadays, one of the most important elements is the email signature that represents the company to the outside world.
The digital world and the diverse media it encompasses offer many formats and possibilities.
Branding is applied to various media and objects. The system of graphic elements we created allows flexibility and yet preserves the essence of the brand..
1. Brainstorming. During the first exchange with the client, we record what the most important characteristics of the brand are and what it wants to convey.
2. Moodboard. We take inspiration from different images at the beginning of the project and save them according to compositions, colors, typography and textures.
3. Paper-Wireframes. We outline on paper what should be considered in the structure of the website and landing page.
4. Color palette. For the design of the website and landing page, we used the colors from the corporate identity manual.
5. Imagery. We used a sepia color filter to give the photos a certain warmth and integrate them perfectly into the website design.
6. Low Fidelity Wireframes. Before we start the design, we make sure that we have considered all the pages, elements, content and interactions of the website.
During web development, the vision we have crystallized with the client becomes a reality. We deepen our knowledge and experience every day and work with the best tools and technologies, but also like to learn if the client has certain technical preferences. We created a custom WordPress template for the schellenberg.immo website. The project held some special features, such as the landing page with the counter and seamless switch to the website at the time 0 days, 0 hours, 0 minutes and 0 seconds, as well as a customer login area whose functionalities can be easily extended in the future.
We added a countdown timer on the homepage that displays the launch date of the websiteto visitors.
Different screen sizes are a consideration in today’s market, and we have created responsive designs to accommodate various devices.
The brand’s corporate identity is showcased through a streamlined stationery design and a comprehensive set of flyers.
The corporate identity manual lays out the guidelines for the proper usage of the logo and complementary graphics, ensuring brand consistency.
The “intelligent real estate management” slogan provides the schellenberg.immo brand with a level of flexibility, while a secondary slogan is used in specific contexts.
Designing the company vehicle was a significant challenge, but our team successfully created a simple yet effective design that conveys the brand’s message.
Share your
Project with us!
